Display Ads-

Alamo Drafthouse

Cult Classics Club

This mock ad campaign was created as part of my digital marketing coursework at UT Austin. The goal was to drive conversions by encouraging sign-ups for Alamo Drafthouse’s fictional rewards program, the Cult Classics Club.

  • Objective: Conversions (sign-ups)

  • Audience: Young film enthusiasts and cult cinema fans

  • Messaging Style: Bold, offbeat, and tailored to the cult-film crowd

Paid Search Ads-

I created a mock paid search campaign for Tours-by-the-Sea, a fictional tour guide business based in Carmel-by-the-Sea, California. The campaign targeted six distinct ad groups tailored to different customer interests: food & drink tours, walking tours, family-friendly activities, history tours, mindfulness experiences, and group bookings & discounts. I conducted in-depth keyword research for each group to ensure high search relevance and maximize visibility on Google. Each ad was strategically written and optimized to align with user intent and improve quality score.

Facebook Campaign -

Builld-a-bear


This mock campaign was created to boost engagement and strengthen Build-A-Bear’s brand reputation among parents.

  • Objective: Engagement (likes, comments, shares, and reactions)

  • Audience: Parents who have previously interacted with the brand

  • Platform: Facebook (due to its broad demographic reach and support for video content)

  • Placements: Feeds, Stories, Reels, In-Stream Video, and Search Results

  • Ad Creative: A short-form video showing a child happily going to bed with her bear, emphasizing the emotional connection and joyful memories Build-A-Bear helps create.

Ad Creative

Placements

Campaign Objective

Audience Targeting